Andy Cliff
Andy Cliff
Managing Director
Straightforward Consultancy Ltd

Andy began his career in logistics as a Customs broker and progressed through various operational and management roles into regional sales and global business development at companies such as Kuehne & Nagel and DHL so has extensive knowledge of freight forwarding and international logistics.

The launch of Straightforward Consultancy in 2010 saw him transition to an even more customer-focused role, helping mid-sized companies to reduce logistics costs and improve the performance of their supply chains, and having robust logistics models has been absolutely critical for all customers since Covid struck.

Andy and his wife Diane run the business day to day and effectively act as virtual logistics managers for their customers, overseeing operational performance, managing freight costs and Customs compliance.